Canadian Back Institute
Three years ago I was called upon to create an image library for The Canadian Back Institute. Working with Plexman Photography for production support, we went full tilt on this one. 4 Days of shooting, 16 models (both pro and real people), 3 locations, props, clinical furniture, producers, Hair and Makeup Artist, and 2 Assistants. This was a big one. My favourite images are the ones where we capture the hopeful spirit of a patient. A subtle directive that takes an experienced photographer to capture.