Blog

Studio 141

Toronto, Ontario

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Studio 141 recently turned 5! To mark the occasion they rebranded and launched a new website. Portraits of the team were taken to match the new edgy black and white branding.

Professionally Speaking Magazine

Ontario (kinda everywhere)

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Travelling around Ontario with the Ontario College of Teachers is one of my favourite jobs. The past issue saw us go to Burks falls, Brantford, and New Liskeard to capture the best and the brightest teachers this province has to offer.

 

 

Val

Ottawa, Ontario.November 2017

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography,

Switching gears and adding a pop of colour for a portrait of Val.

 

 

 

Janice

Ottawa, Ontario. November 2017

 

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Diving back into winter means more time for studio portraits. I love playing around with colour, styling, and lighting.  This was taken last year but had stuck with me. It’s fresh and approachable.

 

Ody

Ottawa, Ontario. November 2017

 

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Ody My Co worker. He’s constantly reminding me to take breaks and go for walks. It’s important to not take work too seriously.

Shoot Shoot Shoot

Toronto, Ontario, August 2017

 

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Too busy for blogging! I haven’t stopped shooting in months and I do need to catch up. Lots of great shoots, new clients, and exciting stories. In the meantime, here is a shot looking out onto North Toronto. It’s hard to hate those peachy tones. SO much more to come!

Starbucks 150

Ottawa, Ontario. June 2017

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

 

Back in June Starbucks held a Canada wide live art event celebrating Canada’s art community along with the make a wish social media promotion.  Spending the day in the Byward Market capturing artist Allan Andre was a treat. His work is mesmerizing, and seeing it being made live, start to finish, was spectacular. Yes, I had many coffees, I’m hooked on Nitro Brew that’s offered under the Starbucks Reserve brand.

 

 

 

Price Waterhouse Coopers

Ottawa, Ontario. May 2017

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Every year Price Waterhouse Copper announces their new partners by commissioning a nation-wide photoshoot. Yet again I was fortunate enough to be brought on board for the 2017 edition.  The task was to produce an elegant set of portraits taken in and around Ottawa’s 99 Bank street. The buildings new atrium was perfect for the clean, professional look we were working towards.

CP Rail

Smiths Falls, Ontario.  April 2017

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

This past spring I set out to Smiths Falls to add to a story for CP Rail Magazine to work on a story about multigenerational CP workers. With hard hats, boots, and eye protection my assistant and I spent the afternoon working with trains at the local CP rail yard. Variety is a part of the job I like the most. From shoot to shoot, it’s never the same.

Nyx Capital

Toronto, Ontario. April 2017

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Corporate photography with an edge of flare. That was the directions when NYX Capital was looking to refresh their website. Ya know, it’s tough working with such a good looking team. All the laborious photoshop work….ok, maybe not. Their team looked great, their shots look stunning. Great execution for a packed morning with two sets working to capture two styles within a tight time frame. Stay crispy gents…

Retired Teachers

Crystal Beach, Ontario. May 25th, 2017

 

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Throw back Thursday AND it’s basically summer. It brings me back to shooting this lovely portrait for an editorial with The Ontario College of Teachers in Crystal Beach, Ontario.

Update yourself

Ottawa, Ontario. May 2017

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Taking a self portrait is never easy, and even harder for photographers. Trying to get something that says “I take my job seriously”, or “I’m always thinking”…I do this on set all the time. This look.  It’s also the look when I see a hamburger.

 

 

Dr. Laurence Mussio, John A MacDonald Building

Ottawa, Ontario. May 2017

Ottawa editorial photographer, Ottawa commercial photographer, Ottawa commercial photography, Ottawa editorial photography, Ottawa corporate photography Ottawa advertising photographer, Ottawa advertising photography

Ottawa commercial photographer Matthew Liteplo Ottawa advertising photographer, Ottawa advertising photography

OK OK. Back to work life.  Dr.  Laurence Mussio  is Canada’s premier historian for businesses. He wrote the book on BMO, literally. BMO’s centennial is celebrated by the published work of Laurence. He’s a great author, and very funny guy.  I took an opportunity and took this portrait of Laurence at Ottawa’s historic John A MacDonald Building, formally a BMO Branch.

 

 

 

Dave’s Sugar Shack

Ottawa, Ontario. May 2017

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Straying away from corporate photography, I took my camera out to document Dave’s Sugar Shack. Maple Syrup is a big deal around lanark county. Dave’s takes a month of work every year to camp out and boil sap. This stuff doesn’t make it’s way into stores. It’s reserved for friends and family and we now have our years stock. …Mixes well with whiskey.

 

 

 

 

BMO

Toronto, Ontario. May 2017

Continuing my corporate work with BMO Financial Group. It’s BMO’s 200th birthday, and sharing it with their employees is a treat! Ottawa advertising photographer, Ottawa advertising photography

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Continuing my corporate work with BMO Financial Group. It’s BMO’s 200th birthday, and sharing it with their employees is a treat!

Media Profile Corporate Portraits

Toronto, Ontario. April 2017

Ottawa commercial photographer, Ottawa commercial photography, Ottawa editorial photographer,Ottawa editorial photography, Ottawa corporate photographer, Ottawa corporate photography Ottawa advertising photographer, Ottawa advertising photography

Ottawa editorial photographer, Ottawa Editorial Photography, Ottawa commercial photographer, Ottawa commercial Photography, Ottawa corporate photographer, Ottawa corporate Photography, Ottawa advertising photographer, Ottawa advertising photography

Working with Studio 141 to build on Media Profiles corporate identity this past winter was a blast. We worked to create sophisticated environmental portraits as well as some bright and clean shots on white for a wide range of uses like RFP’s and company profiles. It’s tough working with such a talented team.

 

 

Cree First Nations.

Waskaganish, Quebec. March 2017

Ottawa commercial photography, Ottawa editorial photographer, Ottawa commercial photographer, Ottawa editorial photography,

 

 

Ottawa commercial photography, Ottawa editorial photographer, Ottawa commercial photographer, Ottawa editorial photography

Ottawa commercial photography, Ottawa editorial photographer, Ottawa commercial photographer, Ottawa editorial photography

Ottawa commercial photography, Ottawa editorial photographer, Ottawa commercial photographer, Ottawa editorial photography

Ottawa commercial photography, Ottawa editorial photographer, Ottawa commercial photographer, Ottawa editorial photography

Ottawa commercial photography, Ottawa editorial photographer, Ottawa commercial photographer, Ottawa editorial photography

I travelled north to Waskaganish, QC this past January on assignment for the Ontario College of Teachers. Having never been to a remote Cree community, I decided to spend a few extra days there to explore and get to know a few people. Tim Whiskeychan, a local artist, spent a day showing me around, detailing sites for future tourism expansion and even led me to a few elders. It was a true delight listening to stories from past generations and learning about traditional craft.

 

Tara Ryan, Nutritionist.

Ottawa, Ontario. January 2017

Ottawa portrait photographer, Ottawa editorial photographer, Ottawa commercial photographer

Ottawa portrait photographer, Ottawa editorial photographer, Ottawa commercial photographer

Tara came to me looking to shoot some images for her soon to be open nutritionist business. To accentuate healthy living, we worked to create images that were bright, welcoming, and screamed the life that comes with healthy choices.

Starbucks Reserve.

Ottawa, Ontario. January 2017

Ottawa Commercial Photographer

 

Ottawa Commercial Photographer

Ottawa Commercial Photography

Ottawa, Ontario

 

Starbucks opened it’s first Reserve location outside of the United States in Ottawa’s Byward Market. This adds to the growing list of premium local amenities in the Ottawa area.  Both motion and still images were required for the full press initiative being headed by Toronto’s Media Profile. A busy day spent capturing new and excited offerings from Starbucks lead to some great imagery casting a more evening tone on the store.

 

 

Hotelier Magazine.

Ottawa, Ontario. January 2017

Ottawa Editorial Photographer

Hotelier Magazine, Ottawa, Ontario

 

Ottawa Editorial Photographer

Hotelier Magazine, Ottawa, Ontario

Hotelier Magazine came to Ottawa to  feature the new Andaz Hotel in downtown Ottawa.  The idea was to capture images with a high end corporate feel, to match the Andaz Brand. Mission accomplished! The cover and interior spread turned out great. Now we can add Andaz to the handful of new premium amenities Ottawa has to offer.

 

 

 

 

 

 

BMO Annual Report.

Toronto, Ontario. January 2017

Ottawa Commercial Photographer, Ottawa editorial photographer, Ottawa corporate photographer

Ottawa Commercial Photographer, Ottawa editorial photographer, Ottawa corporate photographer

Ottawa Commercial Photographer, Ottawa editorial photographer, Ottawa corporate photographer

Corporate reporting gives me a chance to put a human face on an large organization. From CEO’s, to employees, and customers, BMO is filled with real people.

 

Corporate that doesn’t suck!

Ottawa, Ontario

Ottawa Corporate photographer

 Ottawa Corporate Portrait

Ottawa Editorial photographer

Ottawa, Ontario

It’s corporate that doesn’t suck! Corporate communications can be deceptively complicated.  How a company connects with the public can have a huge impact on the perception. While it’s always a must to show professionalism, displaying a confident, approachable staff is part of it, but it’s also important to steer away fro the traditional corporate portrait.

 

 

 

Professionally Speaking, The Ontario College of Teachers

Ottawa, Ontario

Ottawa Commercial Photographer

Cornwall, Ontario

Ottawa Editorial Photographer

Lionshead, Ontario

Working with the Ontario College of Teachers is inspiring. Each shoot we travel to different areas of Ontario and photograph teachers that go further and give their students something special. Wether it be a new take on a traditional subject, or using connecting students from around the world, these teachers are exceptional.

 

 

 

BMO200

Toronto, Ontario

Ottawa Corporate photographer

Toronto, Ontario

I’m proud to have had a small part in this book that celebrates 200 years of BMO. Banking comes with a pretty interesting history, particularly in the 20s and 30s. I’ve worked for BMO for a long time, and am proud to have helped contribute to a positive culture.

 

 

Association des juristes d’expression française de l’Ontario

Ottawa, Ontario

Matthew Liteplo is an Ottawa photographer who specialized in Commercial, editorial, and corporate photography.

Matthew Liteplo is an Ottawa photographer who specialized in Commercial, editorial, and corporate photography.

Ottawa, Ontario

Time to fast forward to the summer where I was brought in to take new portraits for The Association des juristes d’expression française de l’Ontario.  While keeping the realm of corporate photography, it was a breath of fresh air to photograph this team with a light, relaxed look. We were shooting for approachability, and an understanding tone.

 

Canadian Back Institute

Toronto, Ontario

Matthew Liteplo is an Ottawa photographer who specialized in Corporate photography, editorial photography, and commercial photography

Ottawa Corporate Photographer

Ottawa Commercial Photographer

Ottawa, Ontario

 

 

 

 

 

 

 

 

 

 

 

Professionalism and Experience in Photography:

Success in the world of professional photography can only be achieved by having a truly “professional manner”.  This includes:

  • Thoroughly understanding the client’s goals and objects for the photographic image.
  • Working cooperatively and collaboratively with all involved parties throughout the entire process (from initial concept meeting to delivery of final product).
  • Developing a solid plan for the day of the “photo-shoot” itself, based upon the desired objectives, and using past successes, creativity, and contemporary approaches to modern photography. Effectively planning the day of the “photo-shoot” should lead to the desired image being created in the most effectively and efficient manner possible.
  • The day of the “photo-shoot”, while rightly focused on the creative and technical aspects of developing the desired, should also take place in an atmosphere that is relaxing and collegial – the best photographers are successful in achieving such ambiance.
  • Delivering the highest quality photographic image back to the client within the specified time.

Experience is another essential component in being a successful professional photographer.

  • This experience is gained by having worked on creating photographic images to meet a wide variety of client needs, each using photographs to effectively tell a different story.
  • Experience in creating photographs to tell different stories, should also demands creativity.
  • While working with wide a variety of clients enables sound knowledge and experience to be gained about what may tend to work best in what circumstance, there is no “one-size always fits all” solution.
  • Each client’s is different, and it is essential that the photography use their creativity as well as new and emerging concepts in professional to create a photographic image that is fresh, modern, long lasting, and perhaps most importantly, effectively tells the story and conveys the message.

Collaboration – Another Essential Element in High Quality Professional Photography:

Success in achieving the desired impacts for the client can be only assured by fostering a strong collaborative interaction between all the involved parties.

A strong and meaningful photographic image requires the professional photographer to work closely with all involved parties to develop the best possible desired image.

Clients, art directors, photographic subjects, set designers, make-up artists are essential elements that the photographer must bring together to create a successful image,

Such collaborative effort carries across the time span associated with creating the image, encompassing the times, before, during and after the “photo-shoot” itself.

The Desired Impact of a High Quality Photographic Defines the Creative Process:

Clearly identifying the desired impacts of the photograph drives the process for creating the image.

The construction of each image is tailored the specific needs of the client – there is no “one-size fits all” concept here. Here is where the creativity, technical expertise and experience of the photographer comes into full play.

The use of sound judgment and critical analysis based upon past experiences/successes, creativity and as well as adopting current concepts of modern professional business photography (such as lighting, framing) enables the development of an images that should exceed the client’s expectations.

The effectiveness and efficiency of any “photo-shoot” is also dependent upon having a clear plan in place, designed to achieve the client’s goals and objectives.

Achieving the Desired Impact of a High Quality Photographic Image:

While the camera take the actual picture, the desired impact of the image starts with the client.

It is absolutely essential to develop a close working relationship with those investing in the image.  One needs to take the time and effort to develop a clear understanding of their wants and needs and where and how the image will be used.

The photographer must gather precise knowledge about what messages, stories and emotions the client wishes the image to convey, and as a result, what impacts they wish to have on their target audience(s).

Establishing the desired goals of the image defines the process for how it is created and developed.

 

The Value of a Professional Photographic Image:

While “one picture may be worth one thousands words”, a professional photographic image should be much more.  It can be effectively used to document, inform and to convey feelings, emotions, impressions and atmosphere. A high quality photographic image should be able to convey multiple messages or emotions at the same time.

It supports story telling by providing a visual context to underpin a narrative about people and activities, challenges and/or accomplishments.  The right image should also convey messages of competence, confidence, professionalism, trust and success.

A successful professional photographic image should go beyond simply indicating what took place at some activity or location. It should tell a story of what the “atmosphere” was like during the event or at some particular location. Effort should be made to find unique places, and ways, from which to create a photographic image, thereby adding to the story telling by providing a bold and fresh perspective of the atmosphere and emotions surrounding a place and/or an event.

Professional photographic images should be a key component of promotional campaigns to inform about a business’s activities and

services. An investment in a professional high quality business photograph has been proven to enhance business activity.

It is about telling the story about the details of particular business activity, the staff, and/or its location.  Depending upon the business type and subject of the image, the photograph, should convey a variety of messages which could include:  professionalism and competence; the breadth and quality of the products and/or services offered; the friendliness of the staff; as well as the atmosphere and comfort of the location.

A quality professional photograph should not only help inform and convey messages, but it must also be long lasting…